تأثير اليعسوب: طرق سريعة وفعالة وقوية لاستخدام وسائل التواصل الاجتماعي لدفع التغيير الاجتماعي
حول هذا الكتاب:
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. “The Dragonfly Effect” shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four “wings” of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
“The Dragonfly Effect” shows that you don’t need money or power to inspire seismic change.
نبذة عن الكاتب:
يعد آندي سميث مؤلفًا واستراتيجيًا للتسويق ومستشارًا لبدء التشغيل ، وهو مدير Vonavona Ventures حيث يقدم الاستشارات والمشاريع التقنية والاجتماعية. على مدار العشرين عامًا الماضية ، عمل كمدير تنفيذي في الفرق الرائدة في صناعة التكنولوجيا العالية في Dolby Labs و BIGWORDS و LiquidWit و Intel و Analysis Group و Polaroid و Integral Inc. و PriceWaterhouseCoopers.
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.
كارلي أدلر صحفية حائزة على جوائز ومؤلفة مشاركة للعديد من الكتب ، بما في ذلك أربعة من أكثر الكتب مبيعًا في نيويورك تايمز. نُشرت كتاباتها في BusinessWeek و FastCompany و Fortune و Forbes و Newsweek و TIME و Wired. تعيش في ولاية كونيتيكت مع زوجها وابنتيها وبلدغ المتزلج.
تم سحب المعلومات من صفحة منتج أمازون.