الميزة الخفية: كيفية إنشاء ثقافة الابتكار
حول هذا الكتاب:
The Invisible Advantage shows how any organization can create a culture of innovation–an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn’t just about the importance of an innovation culture, nor how to emulate the ”innovation untouchables” like Google and Apple. It’s a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization’s specific environment.
نبذة عن الكاتب:
Soren Kaplan is the author of the best-selling and award-winning books Leapfrogging and The Invisible Advantage, an affiliated professor at the Center for Effective Organizations at USC’s Marshall School of Business, a contributing writer for Fast Company and Inc. Magazine, a leading keynote speaker, and the founder of InnovationPoint and upBOARD. He has been recognized by the Thinkers50 as one of the world’s top thought leaders in business strategy and innovation.
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