Purple Cow: Transforme su negocio siendo notable
Sobre este libro:
El aclamado bestseller de Wall Street Journal y Business Week.
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed – Pricing, Promotion, Publicity, to name a few – aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.
Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.
Sobre el Autor:
Seth Godin es el autor de dieciocho bestsellers internacionales que se han traducido a más de 35 idiomas y han cambiado la forma en que la gente piensa sobre el marketing y el trabajo. Durante mucho tiempo, Unleashing the Ideavirus fue el libro electrónico más popular jamás publicado, y Purple Cow es el libro de marketing más vendido de la década.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter.
Su libro Linchpin salió en 2008 y fue el libro más vendido de su carrera. Linchpin te desafía a ponerte de pie, hacer el trabajo que importa y correr hacia la cima en lugar de hacia abajo. Sin embargo, más que eso, el libro describe un cambio masivo en nuestra economía, un cambio fundamental en lo que significa tener un trabajo.
Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It’s Your Turn, sold directly from his website.
In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing “seth” into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
Puede encontrar todos los detalles posibles que cualquiera pueda querer saber en sethgodin.com
Información extraída de Página de producto de Amazon.
Resúmenes externos
Revisión de Purple Cow por INC
Resumen de Purple Cow por Blinkist Freemium
Resumen de Purple Cow por Get Abstract Freemium
Resumen de Purple Cow por Actionable Books Gratis
Resumen de Purple Cow por Four Minute Books Gratis