El efecto libélula: formas rápidas, efectivas y poderosas de utilizar las redes sociales para impulsar el cambio social
Sobre este libro:
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. “The Dragonfly Effect” shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four “wings” of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
“The Dragonfly Effect” shows that you don’t need money or power to inspire seismic change.
Sobre el Autor:
Autor, estratega de marketing y asesor de empresas emergentes, Andy Smith es director de Vonavona Ventures, donde asesora e impulsa empresas técnicas y sociales. Durante los últimos 20 años, se ha desempeñado como ejecutivo en los equipos líderes de la industria de alta tecnología en Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. y PriceWaterhouseCoopers.
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.
Carlye Adler es una periodista galardonada y coautora de numerosos libros, incluidos cuatro bestsellers del New York Times. Sus escritos se han publicado en BusinessWeek, FastCompany, Fortune, Forbes, Newsweek, TIME y Wired. Vive en Connecticut con su marido, sus dos hijas y su bulldog patinador.
Información extraída de Página de producto de Amazon.
Resúmenes externos
Reseña de El efecto libélula de Katie Le
Entrevista con el autor de El efecto libélula de Forbes
Reseña de El efecto libélula por Publishers Weekly
Compra El efecto libélula en Amazon
Resumen de El efecto libélula de Blinkist Freemium