El efecto Medici: lo que los elefantes y las epidemias pueden enseñarnos sobre la innovación
Sobre este libro:
¿Por qué tantas percepciones que cambian el mundo provienen de personas con poca o ninguna experiencia relacionada? Charles Darwin era geólogo cuando propuso la teoría de la evolución. Y fue un astrónomo quien finalmente explicó lo que pasó con los dinosaurios.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Sobre el Autor:
Emprendedor, pensador creativo y conferencista internacional aclamado, Frans Johansson has lived all his life at the Intersection. Raised in Sweden by his Swedish father and African American/Cherokee mother and educated at Brown University and Harvard Business School, he has started a health-care business, a software company, a hedge fund, and an innovation firm. In addition to The Medici Effect, Frans is the author of The Click Moment (2012). He is the founder and CEO of The Medici Group. Frans lives in Brooklyn with his wife and two daughters.
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