Zone to Win: Organizarse para competir en una era de disrupción
Sobre este libro:
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”
Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.
Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.
Sobre el Autor:
Geoffrey Moore es un autor, orador y asesor que divide su tiempo de consultoría entre empresas de nueva creación de la cartera de Mohr Davidow y Wildcat Venture Partners y empresas de alta tecnología establecidas, incluidas más recientemente Salesforce, Microsoft, Intel, Box, Aruba, Cognizant. y Rackspace.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.
Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.
Moore tiene una licenciatura en literatura estadounidense de la Universidad de Stanford y un doctorado en literatura inglesa de la Universidad de Washington. Después de enseñar inglés durante cuatro años en Olivet College, regresó al Área de la Bahía con su esposa y su familia y comenzó una carrera en alta tecnología como especialista en capacitación. Con el tiempo, hizo la transición primero a ventas y luego a marketing, y finalmente encontró su nicho en la consultoría de marketing, trabajando primero en Regis McKenna Inc y luego en las tres empresas que ayudó a fundar: The Chasm Group, Chasm Institute y TCG Advisors. Hoy es presidente emérito de los tres.
Información extraída de Página de producto de Amazon.