Versez votre cœur dedans : comment Starbucks a bâti une entreprise une tasse à la fois

À propos de ce livre :

Dans Versez-y votre cœur, le PDG Howard Schultz illustre les principes qui ont façonné le phénomène Starbucks, partageant la sagesse qu'il a acquise de sa quête pour faire du bon café une partie de l'expérience américaine. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything… from our tastes to our language to the face of Main Street” (Fortune).