Le test des mamans : comment parler aux clients et savoir si votre entreprise est une bonne idée lorsque tout le monde vous ment

À propos de ce livre :

Le Mom Test est un guide rapide et pratique qui vous fera gagner du temps, de l'argent et vous fera gagner du temps.

They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little . As a matter of fact, it’s not their responsibility to tell you the truth. It’s your responsibility to find it and it’s worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.