Démontage du produit Facebook

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Démontage du produit Facebook

Vous plongerez profondément dans les clients, les produits, les plateformes, les services et les secteurs que Facebook s'efforce de dominer. 

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Dans cette formation, vous

  • Faites l'expérience de la résilience et de la discipline nécessaires pour vraiment comprendre vos concurrents.
  • A deep understanding of Facebook's Product Suite and Service Offerings.
  • Learn how you need to radically diversify your business’ customers, plans, products, platforms and sectors to emulate Facebook’s success.
  • Apprenez-en plus que vous n'auriez jamais voulu savoir sur Facebook. 
  • Have a new respect for Facebook’s strategy and its breadth.

Des compétences qui seront explorées

Indicateurs clés

Capitalisation boursière

$452.86B

Ratio P / E

28.92

EPS

5.39

FY’ 17 Revenue

$40.65 Billion

Croissance annuelle

47%

Advertising Revenue

$39.94

Croissance annuelle

49%

Récupéré le 27 mars 2018 de Yahoo finance et Facebook 10-K

Direction

Mark Zuckerber

CEO

Sheryl Sandberg,

COO

David Wehner

CFO

Mike Schreopfer

CTO

Chris Cox

CPO

Essential Reading to Understand Facebook:

Timeline of Facebook Products vs Valuation

Croissance

Hausse des revenus

Croissance de la clientèle

Évaluation

Acquisitions

Instagram (2012)

Investissements

Digital Text

Instant Articles

Des articles https://newsroom.fb.com/news/2015/05/instant-articles-a-faster-reading-experience-on-facebook/

  • Instant article monetization: Publishers using Facebook’s Instant Articles can now show more ads
  • They added that publishers using Instant Articles are now receiving a total of more than $1 million per day via Facebook Audience Network, and RPMs (revenue per thousand impressions) from Audience Network in Instant Articles are up more than 50 percent over the past six months.
  • Adoption
    • In April, Forbes, Hearst, The New York Times and others, including The Guardian, backed out of Instant Articles. Meanwhile, other major media organizations like Bloomberg, The WSJ, ESPN, CBS News, NPR, Financial Times and VICE News have been holdouts, running little to no content in Facebook’s format, it’s been reported.
    • There are now more than 10,000 publishers worldwide using the format — a figure that’s up 25 percent over the last six months. A third of all clicks to articles on Facebook are now to Instant Articles, Facebook also notes. And, in aggregate, Instant Articles deliver 20 percent to 50 percent more traffic, as compared with the mobile web. Publishers using Facebook’s Instant Articles can now show more ads
  • Facebook sent 25 percent less traffic to publishers this year [2017], while Google increased its traffic by 17 percent, according to
  • Instant Articles, meanwhile, has fallen out of the conversation as Facebook increasingly prioritizes video over text articles in its news feed.

Facebook’s Journalism Project

https://media.fb.com/2017/01/11/facebook-journalism-project/

  • Brown and Simo said Facebook has met with 2,600 publishers globally since launching Facebook Journalism Project.

Server & Cloud Products

Open Compute

Facebook Open Compute: http://www.opencompute.org/

VIRTUAL & AUGMENTED REALITY