Facebook Product Teardown

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Facebook Product Teardown

You will dive deep into the customers, products, platforms, services and sectors that Facebook is focused on dominating. 

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In this training, you will

  • Experience the resilience and discipline required to truly understand your competition.
  • A deep understanding of Facebook's Product Suite and Service Offerings.
  • Learn how you need to radically diversify your business’ customers, plans, products, platforms and sectors to emulate Facebook’s success.
  • Learn more than you ever wanted to know about Facebook. 
  • Have a new respect for Facebook’s strategy and its breadth.

Skills that will be explored

Key Metrics

Market Cap


PE Ratio




FY’ 17 Revenue

$40.65 Billion

YOY Growth


Advertising Revenue


YOY Growth


Retrieved March 27, 2018 from Yahoo Finance and Facebook 10-K


Mark Zuckerber


Sheryl Sandberg,


David Wehner


Mike Schreopfer


Chris Cox


Essential Reading to Understand Facebook:

Timeline of Facebook Products vs Valuation


Revenue Growth

Customer Growth



Instagram (2012)


Digital Text

Instant Articles

Articles https://newsroom.fb.com/news/2015/05/instant-articles-a-faster-reading-experience-on-facebook/

  • Instant article monetization: Publishers using Facebook’s Instant Articles can now show more ads
  • They added that publishers using Instant Articles are now receiving a total of more than $1 million per day via Facebook Audience Network, and RPMs (revenue per thousand impressions) from Audience Network in Instant Articles are up more than 50 percent over the past six months.
  • Adoption
    • In April, Forbes, Hearst, The New York Times and others, including The Guardian, backed out of Instant Articles. Meanwhile, other major media organizations like Bloomberg, The WSJ, ESPN, CBS News, NPR, Financial Times and VICE News have been holdouts, running little to no content in Facebook’s format, it’s been reported.
    • There are now more than 10,000 publishers worldwide using the format — a figure that’s up 25 percent over the last six months. A third of all clicks to articles on Facebook are now to Instant Articles, Facebook also notes. And, in aggregate, Instant Articles deliver 20 percent to 50 percent more traffic, as compared with the mobile web. Publishers using Facebook’s Instant Articles can now show more ads
  • Facebook sent 25 percent less traffic to publishers this year [2017], while Google increased its traffic by 17 percent, according to
  • Instant Articles, meanwhile, has fallen out of the conversation as Facebook increasingly prioritizes video over text articles in its news feed.

Facebook’s Journalism Project


  • Brown and Simo said Facebook has met with 2,600 publishers globally since launching Facebook Journalism Project.

Server & Cloud Products

Open Compute

Facebook Open Compute: http://www.opencompute.org/