灵感：如何创造客户喜爱的产品
关于本书：
Why do some products make the leap to greatness while others donot? Creating inspiring products begins with discovering a productthat is valuable, usable, and feasible. If you can not do this,then it s not worth building anything. – How do you decide which product opportunities to pursue? – How do you get evidence that the product you are going to askyour engineering team to build will be successful? – How do you identify the minimal possible product that will besuccessful? – How do you manage the often conflicting demands of companyexecs, customers, sales, marketing, engineering, design, andmore? – How can you adapt Agile methods for commercial productenvironments? Product management expert Marty Cagan answers these questionsand hundreds more as he shares lessons learned, techniques, andbest practices from working for and with some of the mostsuccessful companies in the high-tech industry. You will find thatthere s a very big difference between how the very best companiescreate products and all the rest.
关于作者：
在创立硅谷产品集团以追求通过写作、演讲、建议和指导帮助他人创造成功产品的兴趣之前，Marty Cagan 担任高管，负责为世界上一些最成功的公司定义和构建产品，包括惠普、网景通信和 eBay。
在他的职业生涯中，Marty 亲自执行和管理了现代技术产品组织的大部分角色，包括产品管理、软件开发、产品营销、用户体验设计、软件测试、工程管理和综合管理。
作为与 SVPG 合作的一部分，Marty 是全球主要会议和顶级公司的受邀演讲者
提取的信息 亚马逊产品页面。