小赌注：突破性想法如何从小发现中涌现

关于本书：

苹果公司首席执行官史蒂夫乔布斯、喜剧演员克里斯洛克、获奖建筑师弗兰克盖里、皮克斯电影的故事开发人员和陆军战略计划负责人有什么共同点？畅销书作家彼得·西姆斯发现，他们都通过有条不紊地采取小的实验步骤来发现和发展新想法，从而取得了突破性的成果。与其相信他们必须从一个大想法开始或提前计划整个项目，试图预见最终结果，他们对可能是一个好的方向进行了一系列的小赌注，从许多小失败中吸取教训，并从中吸取教训。小而非常重要的胜利，使它们能够以意想不到的方式发生并取得非凡的成果。
Based on deep and extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers—from Ludwig van Beethoven to Thomas Edison and Amazon’s Jeff Bezos—practice a key set of simple but ingenious experimental methods—such as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observation—that free their minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.
Reporting on a fascinating range of research, from the psychology of creative blocks to the influential Silicon Valley–based field of design thinking, Sims offers engaging and wonderfully illuminating accounts of breakthrough innovators at work, including how Hewlett-Packard stumbled onto the breakaway success of the first hand-held calculator; the remarkable storyboarding process at Pixar films that has been the key to their unbroken streak of box office successes; the playful discovery process by which Frank Gehry arrived at his critically acclaimed design for Disney Hall; the aha revelation that led Amazon to pursue its wildly successful affiliates program; and the U.S. Army’s ingenious approach to counterinsurgency operations that led to the dramatic turnaround in Iraq.
Fast paced and as entertaining as it is illuminating, Little Bets offers a whole new way of thinking about how to break away from the narrow strictures of the methods of analyzing and problem solving we were all taught in school and unleash our untapped creative powers.