流行！：为任何事物创造完美的音高、标题和标语
关于本书：
为什么有些想法会爆发而其他想法会逐渐消失？是什么让人们对产品如此兴奋以至于迫不及待地想告诉他们的朋友？如何传达一个想法，使其在人们的想象中着火？
受欢迎的作家、顾问和研讨会负责人 Sam Horn 确定了是什么让一个想法、信息或产品脱颖而出，并提出了一个简单且经过验证的过程？流行音乐！ （有目的的、原创的、精辟的）？是为了创造独一无二的想法、产品和信息，这些想法、产品和信息会从喧嚣中脱颖而出，从货架上传递给消费者？想象力。
关于作者：
山姆·霍恩 has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What’s Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.
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