蜻蜓效应：使用社交媒体推动社会变革的快速、有效和强大的方式
关于本书：
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. “The Dragonfly Effect” shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four “wings” of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
“The Dragonfly Effect” shows that you don’t need money or power to inspire seismic change.
关于作者：
作者、营销策略师和创业顾问，安迪史密斯是 Vonavona Ventures 的负责人，他在那里为技术和社会企业提供建议和引导。在过去的 20 年中，他曾在杜比实验室、BIGWORDS、LiquidWit、英特尔、Analysis Group、Polaroid、Integral Inc. 和 PriceWaterhouseCoopers 的高科技行业领先团队中担任高管。
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.
卡莉·阿德勒 (Carye Adler) 是一位屡获殊荣的记者和多本书的合著者，其中包括四本《纽约时报》畅销书。她的文章发表在《商业周刊》、《快速公司》、《财富》、《福布斯》、《新闻周刊》、《时代》和《连线》上。她与丈夫、两个女儿和滑板斗牛犬住在康涅狄格州。
提取的信息 亚马逊产品页面。