创新者的假设：廉价的实验比好主意更有价值
关于本书：
使用 5X5 框架实现更快、更好、更便宜和更具创造性的创新成果：5 人、5 天、5 次实验、$5,000 和 5 周。
What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively–and competitively–crafting business experiments that make top management sit up and take notice. He introduces the 5×5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.
关于作者：
Michael Schrage is a Research Fellow at the MIT Sloan School of Management’s Initiative on the Digital Economy. A sought-after consultant on lightweight, high-impact innovation design, he is the author of Serious Play: How The Worlds’ Best Companies Simulate To Innovate and Who Do You Want Your Customers To Become?, as well as a popular blogger on the Harvard Business Review website.
提取的信息 亚马逊产品页面。
外部摘要
Review of The Innovator’s Hypothesis by Science and Public Policy
Review of The Innovator’s Hypothesis by Times Higher Education
Review of The Innovator’s Hypothesis by Forbes
Review of The Innovator’s Hypothesis by Bob Morris
Buy The Innovator’s Hypothesis on Amazon