美第奇效应：大象和流行病可以教会我们什么关于创新
关于本书：
为什么这么多改变世界的见解来自几乎没有相关经验的人？查尔斯达尔文在提出进化论时是一位地质学家。是一位天文学家最终解释了恐龙的遭遇。
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
关于作者：
一位企业家、创意思想家和广受赞誉的国际演说家， 弗兰斯·约翰逊 has lived all his life at the Intersection. Raised in Sweden by his Swedish father and African American/Cherokee mother and educated at Brown University and Harvard Business School, he has started a health-care business, a software company, a hedge fund, and an innovation firm. In addition to The Medici Effect, Frans is the author of The Click Moment (2012). He is the founder and CEO of The Medici Group. Frans lives in Brooklyn with his wife and two daughters.
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