习惯的力量：我们为什么做我们在生活和商业中所做的事情
关于本书：
一名年轻女子走进实验室。在过去的两年里，她几乎改变了她生活的方方面面。她已经戒烟，跑马拉松，并在工作中得到提升。神经学家发现，她大脑内部的模式发生了根本性的变化。
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
所有这些人有什么共同点？他们通过专注于塑造我们生活方方面面的模式而取得了成功。
他们通过改变习惯取得了成功。
在 习惯的力量， 获奖 纽约时报 商业记者查尔斯·杜希格 (Charles Duhigg) 将我们带到科学发现的激动人心的边缘，这些发现解释了习惯存在的原因以及如何改变习惯。凭借敏锐的洞察力和将大量信息提炼成引人入胜的叙述的能力，杜希格对人性及其变革潜力有了全新的理解。
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
在其核心， 习惯的力量 包含一个令人振奋的论点：定期锻炼、减肥、养育优秀的孩子、提高生产力、建立革命性的公司和社会运动以及取得成功的关键是了解习惯是如何运作的。
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
关于作者：
My name is Charles Duhigg, and I’m a reporter for The New York Times. I’m also the author of The Power of Habit, about the science of habit formation, as well as Smarter Faster Better: The Secrets of Productivity in Life and Business (which is available for sale on Amazon on March 8, 2016!)
I’ve worked at the Times since 2006. In 2013, I was part of a team that won the Pulitzer Prize for a series about Apple named “The iEconomy”. Before that, I contributed to NYT series about the 2008 financial crisis, how companies take advantage of the elderly and national violations of the Safe Drinking Water Act. (For those series, I won the National Journalism Award, the Investigative Reporters and Editors’ Medal, the National Academies’ reporting award and other recognitions.)
But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)
I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Brooklyn with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.
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