白手起家的亿万富翁效应：极端生产者如何创造巨大价值
关于本书：
A study of self-made billionaires reveals the key distinction between “producers” and “performers”
当今世界上大约有 800 位白手起家的亿万富翁。是什么让这个精英群体能够创造真正巨大的价值，我们其他人可以从他们身上学到什么？
John Sviokla and Mitch Cohen set out to answer this question with the first systematic study of 120 self-made billionaires, including extensive interviews with icons like Steve Case, Mark Cuban, and T. Boone Pickens, Jr. The authors conclude that self-made billionaires aren’t necessarily smarter, harder working, or luckier than their peers. The key difference is what they call the “producer” mindset, in contrast to the far more common “performer” mindset.
Performers strive to excel in well-defined areas, and they are essential to any company. But producers are even more valuable because they redefine what’s possible, rather than simply meeting pre-existing goals and standards. Producers think up entirely new products, services, strategies, and business models, with dramatic results.
This book offers fresh stories and insights into producers’ habits of mind. It also provides corporate leaders with a new approach to selecting and managing breakthrough talent, and advice about innovation and value creation for aspiring leaders or entrepreneurs.
关于作者：
约翰·斯维奥克拉 is head of Global Thought Leadership at PwC (PricewaterhouseCoopers LLP). He serves a variety of Fortune 500 clients on the topics of strategy and innovation and runs The Exchange, the firm’s think tank. John has held various leadership roles at PwC as well as at other public and private companies. He was on the faculty of the Harvard Business School for twelve years. John has written for the Harvard Business Review, The Wall Street Journal, Financial Times, and Sloan Management Review and has appeared on CNBC and Fox News.
米奇·科恩 是普华永道的副主席。在公司工作的 33 年中，包括作为合伙人的 20 多年，Cohen 担任过各种领导职务，并为众多财富 500 强客户提供服务。
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