本地商业营销终极指南
关于本书：
掌握本地 SEO 并每次都能接触到合适的客户
随着 Google、Yahoo! 和 Bing 返回本地企业作为每天超过 10 亿次搜索的结果，Google Adwords 专家 Perry Marshall 和潜在客户生成专家 Talor Zamir 向您介绍了成功的本地 SEO 活动背后的基本框架。
From defining local search–often confused with paid search and search engine marketing–to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You’ll learn how to:
在 48 小时内从 Google AdWords 和 Bing 获取高质量的潜在客户
掌握高转化率活动的组成部分，并获得最大的收益
利用移动搜索广告和 Facebook 广告获得最大效果
关于作者：
佩里·马歇尔 is the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save billions of dollars in “AdWords stupidity tax.” His company consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. Marshall has been featured at conferences in the U.S., Canada, Asia, Great Britain, Israel and Australia. He’s shared the stage with Barbara Corcoran, Brian Tracy, Jay Abraham and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health and fitness to corporate finance. He lives with his family in Chicago.
塔洛·扎米尔 已为数十家本地企业构建了最先进的在线广告系统。他还培训了数百名顾问，为数以千计的客户提供结果可靠、可衡量的投资回报率营销服务。他与家人住在内华达州拉斯维加斯。
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