Getting Real: the Smarter, Faster, Easier Way to Build a Web Application
About This Book:
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
Why is the book relevant?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
What’s in it for me?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it’s quick reading too. Makes a great airplane book.
About the Author:
Jason Fried: Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.
37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than the competition — intentionally.
David Heinemeier Hansson: David Heinemeier Hansson is a partner at 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.
37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals’ products do less than the competition — intentionally.
Information pulled from Amazon product page.