Purple Cow: Verwandeln Sie Ihr Geschäft, indem Sie bemerkenswert sind
Über das Buch:
Der gefeierte Wall Street Journal und Business Week Bestseller.
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed – Pricing, Promotion, Publicity, to name a few – aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.
Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.
Über den Autor:
Seth Godin ist Autor von achtzehn internationalen Bestsellern, die in über 35 Sprachen übersetzt wurden und die Art und Weise, wie Menschen über Marketing und Arbeit denken, verändert haben. Unleashing the Ideavirus war lange Zeit das beliebteste E-Book, das jemals veröffentlicht wurde, und Purple Cow ist das meistverkaufte Marketingbuch des Jahrzehnts.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter.
Sein Buch Linchpin erschien 2008 und war das am schnellsten verkaufte Buch seiner Karriere. Linchpin fordert Sie heraus, aufzustehen, wichtige Aufgaben zu erledigen und nach oben statt nach unten zu rasen. Darüber hinaus skizziert das Buch jedoch einen massiven Wandel in unserer Wirtschaft, einen grundlegenden Wandel in der Bedeutung eines Arbeitsplatzes.
Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It’s Your Turn, sold directly from his website.
In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing “seth” into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
Auf sethgodin.com finden Sie jedes einzelne mögliche Detail, das jeder wissen möchte
Informationen entnommen aus Amazon-Produktseite.
Externe Zusammenfassungen
Bewertung zu Purple Cow von INC
Zusammenfassung von Purple Cow von Blinkist Freemium
Zusammenfassung von Purple Cow von Get Abstract Freemium
Zusammenfassung von Purple Cow von Actionable Books Kostenlos
Zusammenfassung von Purple Cow von Four Minute Books Kostenlos