Building a startup is terrifying. Every single day startups face challenges that may just as well be Mt. Everest. At the same time, the entire internet is screaming advice. We’ve highlighted some of the classic startup literature to help cut out some of the noise.
From leadership to product design, psychology helps us understand motivation, attention, buying behavior, and countless other factors. Explore our collection of behavior and psychology readings and maybe you’ll learning something about yourself along the way.
Innovation means different things to different people. Over the years, the topic has become a collage of ideas that, to an outsider, may seem unrelated. Become familiar with commonly used terms an ideas by checking out summaries on the core literature behind innovation.
Marketing has found its time to shine. Fueled by internet connectivity, businesses are now able to market to niche audiences at insanely low prices. As marketing became more powerful and attainable, marketing content has exploded. How do you know what to read among the thousands of marketing articles? We’ve put together summaries of classic literature in the field.
We all know that we should be capturing data and developing unique metrics. And with the internet, almost anything can be measured. How do we know we’re capturing the right thing? After we capture the data, how can we use it to make predictions about the future? Listen to the people that proved they know data with our summaries.