Research in. Briefs out.
Turn interview notes, competitor pages and your own files into themes, quotes and briefs your team trusts.
For leadersDecisions grounded in what customers actually said.
For the teamTime on the insight, not the copying and pasting.
- Since 2017
- Learned by 400,000+ people
- Built by the founder who launched Prime Video’s first version
What your team can build
Each one is a process you build once, from the steps HowDo has today.
- Input
Interview notes - AI step
Pull themes and quotes - Review
Research lead checks it
- Input
Competitor name - Assistant
Search the web, cite sources - AI step
Write where it matters
- Look up
Our launch documents - AI step
Build the checklist - Review
Launch owner approves
What matters most for Marketing
Why you can trust it
Know-how since 2017, built in
Seven years and millions of dollars of research by MIT professors, management consultants, product leaders and investment bankers, for $20 a person a month.
The HowDo course is open source and free. Seven rounds of testing with real customers shaped what it covers and the order you learn it in.
Our founder launched Amazon’s first digital video platform (now Prime Video) and AWS’s first billable web service, has led more than $1B in revenue growth and cost reduction, and has put AI to work in real businesses since 2005.