Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
About This Book:
The traditional “Shark Tank” model for start-ups is taking an amazing idea, product, or service, funding it, and bringing it to market. One expert in the start-up space declares this is entirely the wrong way to launch a business – and backwards to boot.
If you build an audience first, using content – whether a blog, podcast, website, resource guide, newsletter among examples – you then have the opportunity to monetize to an already loyal following. It’s the smartest, most risk-averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and KraftRecipes.com.
In CONTENT, INC., content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. Using this model, entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. Using simple recommendations, any small business owner can use to dominate the market without initially selling anything at all.
About the Author:
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001, now the fastest growing internet marketing industry. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Content Marketing Institute was sold in June, 2016 to UBM, a multi-billion dollar events and media company out of London.
Information pulled from Amazon product page.
External Summaries
Review of Content Inc. by Top Rank Marketing Blog
Review of Content Inc. by The Mastermind Within
Review of Content Inc. by Hook Agency
Review of Content Inc. by Pole Position Marketing
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Summary of Content Inc. by Four Minute Books Free