Prompt Engineering
for Product Leaders

🚀 Free: AI Product Development Framework

Transform your ideas into products with this 10-step AI playbook

AI PRODUCT DEVELOPMENT FRAMEWORK
================================

# Step 1

Collect all of your transcribed verbal notes and put them into 1 document. Save this document. 

# Step 2

Use your preferred AI. 

I prefer Claude, made by Anthropic who's funded by Amazon.
1. Visit https://claude.ai/
2. Not mandatory, but if you can afford it, I prefer paying for Claude Pro   

For the following steps, take the text between the <Begin Prompt> and </End Prompt> and paste it into your AI's chat window.

### EXAMPLE: 

<Begin Prompt>

Copy this part

</End Prompt>

# Step 3

In Claude.ai, attach your notes in the chat and then enter this prompt: 

<Begin Prompt>

Please read my attached notes in excruciating detail. 

Then, based on what you read, will you please answer these questions:   
1. Who is the customer?  
2. What is the customer problem or opportunity?  
3. What is the most important customer benefit?  
4. How do you know what customers need or want?   
5. What does the customer experience look like?

</End Prompt>

# Step 4

Then enter the following prompt:

<Begin Prompt>

The product is called "Your Product's Name". Will you now please fill out this template: 

[Product/brand name] is a [brand/product/service] that [core value proposition] for [target customer]. Unlike [key competitors], [your brand's name] [offers unique and differentiated value].

</End Prompt>

# Step 5

Then enter the following prompt:

<Begin Prompt>

Great - based on this entire thread, would you please create a compelling and very comprehensive document that answers these questions: 

— Headline: Short, compelling description (write the headline last).   
— One-Sentence Summary (the gist): Describe what you're launching and the most important benefit the customer will receive. (Tip: This is your elevator pitch. Keep it simple.)   
— Date: Your future launch date (e.g. June 1, 2018). This informs the reader that it hasn't yet launched and sets the expectation when it will launch.  
— Summary of what it is. The first paragraph should assume the person will not read the entire press release, so make it count! Don't bury the lead.   
— Start with the Customer: The first sentence of the body states precisely who the customer is and the benefit you will provide. For example, ***'Customers now receive 30-minute early access to Lightning Deals providing additional savings on popular products.'***  
— Describe What You're Launching:  Use words your customer will understand. Before naming your product or service, explain what the product or service is. If you must name your product or service put the name in [brackets].  
— The Opportunity or The Problem needs to be customer-focused. Clearly explain the opportunity or the problem that needs to be solved. Don't falsely amplify the problem or opportunity. Be factual, but compelling. Avoid using exaggeration.  
— The Approach or The Solution: Clearly explain your vision for how to make the most of an opportunity that will benefit the customer or how you will solve the customer's problem.   
— Quote a company Leader: Make this up for <Insert Your Name Here>, the founder and CEO of the company. The leader quote should capture the value that will be provided to the customer.  
— Describe the Customer Experience: Describe how customers will discover and use what you propose and the value they will gain. Your goal with this paragraph is to motivate the reader to want to try it out.

</End Prompt>

# Step 6

Then enter the following prompt: 

<Begin Prompt>

Great! Thanks. Now, would you please document the epics required for this platform?

</End Prompt>

# Step 7

<Begin Prompt>

Please review this list of epics and ensure it's comprehensive.

</End Prompt>

# Step 8

<Begin Prompt>

Great! Now combine all the epics into one list prioritized by importance to customer

</End Prompt>

# Step 9

Copy into a document the output of: 

* Step 3  
* Step 4  
* Step 5  
* Step 8

Read this document aloud to yourself. Take notes on what is right and what could be improved. 

On your drive, reflect on the output. Then iterate again with AI. 

Each iteration will make it better and better until you have a winning concept. 

# Step 10

Please LMK if you need help! Happy to iterate with you

💡 This framework is based on Amazon's Working Backwards methodology
📧 Questions? Email west@howdo.com