Free Education
For Innovators
From an Innovator

25 Years of Innovation Insights in
Free Masterclasses & Playbooks

Accelerate your innovation now
with free resources I created.

– West Stringfellow, Founder and CEO of HowDo

Meet West Stringfellow, an innovation executive with 25+ years driving transformation:

  • Pioneered products & platforms at Amazon, PayPal, Rosetta Stone, Target, & Visa
  • Led innovation as VP, Innovation at Target & Visa, & as CPO at Rosetta Stone
  • Envisioned & created the Techstars + Target startup accelerator
  • Honored as Target’s first Entrepreneur in Residence
  • Founded & successfully exited his startup
  • Inventor of 5 patented technologies

Now, West is creating free resources to accelerate your innovation.

Free Masterclasses & Playbooks at a Glance

Ignite Your Impact with Innovation Insights

Years of Experience
Hours of Research
Hours of Testing
Pages of Insights

100% Free to You

Fast-Track Your Growth

  • Leverage 25 years of insights from experience and research.
  • Gain a competitive edge with tech best practices and leadership skills.
  • Nurture and grow your customer base with customer-centric strategies.
  • Save time with quick, impactful masterclass modules.
  • Learn anytime, anywhere, on all platforms.

Start Your Innovation Journey Today

Featured Masterclasses

Cultivate the mindsets that fuel your business innovation and growth.

Craft plans to turn your visionary ideas into disruptive outcomes.

Leverage the tools that launch startups and elevate enterprises.

Build talented teams that create collaborative brilliance and growth.

Business Evolution with West:
Free Knowledge, Monumental Impact

No Catch, Just My Belief: Knowledge is Power

“I firmly believe our future hinges on sharing knowledge and fostering empowerment. That’s why Business Evolution is free.” – West

Unlock Your Inner Innovator

“I’ve pioneered industries while transforming startups and Fortune 150s. Now, let’s unleash your inner innovator to build sustainable, impactful businesses for monumental change.” – West