Hi! I’m West Stringfellow.
HowDo contains all the information I wish I knew early in my career. I hope it helps you. Best wishes.”
Over 25 years experience
![]() | VP, Innovation: Sold his company to Target then led innovation |
![]() | CPO: Launched award-winning apps, transformed CDs to cloud |
![]() | VP, Innovation: Designed 1st digital B2C product |
![]() | Sr Director, Product: Launched 1st point-of-sale platform |
![]() | Senior Product Manager: Launched Prime Video |
![]() | Built and led several startup accelerators |

Free Fortune 500 and startup growth and innovation processes adapted for the AI era
These resources are designed to help you lead
Growth Through Innovation
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CHAPTER 1
3 hrs
Growth Mindset
Customers are the foundation of every business. To ensure you succeed, in this section, you will explore customer-focus versus shareholder-focus.
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HowDo provides free access to the innovation frameworks used by Fortune 500 companies and high-growth startups.

Our proven innovation systems and AI-ready playbooks give you the tools to accelerate growth and drive transformation.
