Welcome to Business Evolution

Your FREE Launchpad to Mastery in Product Management and Innovation.

Unlock innovation success with West Stringfellow’s free masterclass series. After 20 years of leadership experience in product and innovation and six years of rigorous research and testing, West shares transformative strategies that turn your ideas into action. Engage with his practical, easy-to-follow videos and handbooks, tailored to guide you on your journey to achieving your career and business goals.

“Innovation is about creating a better future. ‘Business Evolution’ is your guide to making that future a reality.”

— West Stringfellow

Business Evolution At A Glance

West Stringfellow has done the hard work to  help you accelerate your work.

Subject Matter Experts Contributed
Hours of Customized In-Depth Research
Hours of Meticulous Testing with Entrepreneurs & Executives
Pages of Cutting-Edge 
Insights and Strategies

100% Free to You

Featured Masterclasses

All Masterclasses

Prepare to become and entrepreneurial innovator with MINDSET

Build a PLAN to reduce risk and maximize the chance of success while you innovate

Build and lead the TEAM you’ll need to succeed as an entrepreneurial innovator

Innovation can be taught, practiced, mentored,
supported, and encouraged

There is no try. Only do.™

Maximize success with HowDo's free masterclasses. Learn to understand your customers, competition, and the market, so your early customers become loyal, your solution scales, and investors want to invest. Join now to unlock your business's full potential!

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There is no try. Only do.™

Transform your ambitious goals into reality with HowDo's free masterclasses. Learn to balance the needs of your customers, competition, colleagues, teams, and investors while building enduring innovation capabilities across your team, technology, operations, and yourself. Join now to unlock your full potential and drive sustainable success.

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Learn how. Then do.™

Unlock your potential and achieve meaningful work-life balance with HowDo's free masterclasses. Prepare for jobs that offer a living wage, permanent flexibility, and the opportunity to work on purposeful, impactful projects while caring for yourself and your loved ones. Join now and take the first step towards a fulfilling and rewarding career.

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Learn how. Then do.™

Set yourself up for success with HowDo's free masterclasses. Develop the skills needed to compete for the job you want, grow in the job you have, switch career paths when you're ready, and continually improve yourself over time. And, if you so choose, build your own company and achieve your entrepreneurial dreams. Join now and take the first step towards a bright future.

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There is no try. Only do.™

Sharpen your edge with HowDo's free masterclasses. Learn best practices for analyzing a company's customers, competitors, market, and technology. Gain valuable insights into how to analyze emerging sectors and technologies to increase ROIC. Join now and take your investment strategy to the next level.

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Business Evolution with West: 
Free Knowledge, Monumental Impact

No Catch, Just My Belief: Knowledge is Power

“I firmly believe our future hinges on sharing knowledge and fostering empowerment. That’s why Business Evolution is free.” – West

Unlock Your Inner Innovator

“I’ve pioneered industries while transforming startups and Fortune 150s. Now, let’s unleash your inner innovator to build sustainable, impactful businesses for monumental change.” – West