Difference: the One-page Method for Reimagining Your Business and Reinventing Your Marketing
About This Book:
MARKETING IS NOT A DEPARTMENT IT’S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.
We spent $500 billion globally on advertising in 2013. Every year we’re spending more money, to interrupt more people, more often, with messages they don’t care about and don’t pay attention to. We’ve come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.
About the Author:
Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.
–This text refers to an out of print or unavailable edition of this title.
Information pulled from Amazon product page.
External Summaries
Review of Difference by Slice Communications
Review of Difference by Pepper Street Social
Review of Difference by Roger C. Parker
Review of Difference by Cowlick Appeal
Review of Difference by Brand New
Review of Difference by Australian Marketing Institute
Summary of Difference by Blinkist Freemium