Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business
About This Book:
Ari Meisel and Nick Sonnenberg recently launched a profitable Virtual Assistant (VA) business in just one day – challenging the startup mentality that every new venture requires months of planning and a large investment of capital. Their VA business was born from scribbled notes on a cocktail napkin during dinner and was an up-and-running less than 24 hours later. By following their 3 step process: Optimize, Automate, Outsource, they leveraged free, readily available digital tools and apps with no outlay of cash whatsoever. Meisel and Sonnenberg reveal tactics for building a scalable business in today’s world. This fascinating and informative book chronicles their first year in business together. An essential read for any entrepreneur. It follows their journey from idea to execution, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.
About the Author:
Ari Meisel: In 2006, Ari was diagnosed with Crohn’s disease. Crohn’s is an incurable disease of the digestive tract. Ari’s case was severe, and required over a dozen daily medications and several hospital visits. After reaching a personal low point in hospital, Ari decided he would do everything in his power to strengthen his by then weak body. Through a combination of yoga, nutrition, natural supplements and rigorous exercise (Triathon and Crossfit) he was able to fight back the symptoms of Crohns until he was finally able to suspend his medication. Eventually Ari was declared free of all traces of the ‘incurable’ disease, and competed in Ironman France in June of 2011. Ari has since spoken at seminars and at a regional TED Talk about his struggle against a seemingly insurmountable opponent. Through the process of data collection, self tracking, and analysis, Ari helped develop Less Doing. This was a way of dealing with the daily stresses of life by optimizing, automating, and outsourcing all of his tasks in life and business.
Nick Sonnenberg: Nick is a serial entrepreneur with a passion for numbers. After graduating from UC Berkeley with a master’s in financial engineering, Nick worked on Wall Street for eight years as a high-frequency algorithmic trader.
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