One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work

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One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work

About This Book:

For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again.

Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan s WallBall(r), the Spinformation(r) rotating label, and HotPicks(r) guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn t look back. You can do it, too. All you need is “One Simple Idea.”

In this book, Key reveals the secrets that helped him and thousands of his students including bestselling author Tim Ferriss turn their creativity into a passive income generator by renting an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don t want to do.

You ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to: Keep your ideas safe without spending time and money on a patent Be your own boss without formally opening a business See your product go to market without footing a dime in expenses Make potentially big money without quitting your day job

The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need freelancers like Key and you to provide creative, marketable ideas for new offerings.

With “One Simple Idea,” there s no prototyping, no patents, and, best of all, no risk. You can make the system work for you rather than the other way around.”

About the Author:

Stephen Key is an award-winning inventor, a renowned intellectual property strategist, a successful entrepreneur, and a best-selling author. The more than 20 products he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift.

Along with business partner Andrew Krauss, Stephen co-founded inventRight, a company dedicated to teaching inventors, entrepreneurs, and anyone with an idea how to build wealth through licensing. Tim Ferriss, best-selling author of “The 4-Hour Workweek,” was an early student of his. He is also the Chief Technical Officer of SpinLabel Technologies.

Key is the author of The Licensing Lifestyle, a weekly column for, as well as a long-standing contributor to

His latest book is entitled “Sell Your Ideas With or Without a Patent.”

Information pulled from Amazon product page.