Ultimate Guide to Local Business Marketing
About This Book:
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME
With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search–often confused with paid search and search engine marketing–to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You’ll learn how to:
Capture high-quality leads from Google AdWords and Bing in 48 hours
Master the components of a high-converting campaign and get the most bang for your buck
Harness mobile search advertising and Facebook ads for maximum results
About the Author:
Perry Marshall is the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save billions of dollars in “AdWords stupidity tax.” His company consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. Marshall has been featured at conferences in the U.S., Canada, Asia, Great Britain, Israel and Australia. He’s shared the stage with Barbara Corcoran, Brian Tracy, Jay Abraham and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health and fitness to corporate finance. He lives with his family in Chicago.
Talor Zamir has built state-of-the-art online advertising systems for dozens of local businesses. He has also trained hundreds of consultants to serve thousands of clients with results-accountable, measurable-ROI marketing. He lives with his family in Las Vegas, NV.
Information pulled from Amazon product page.
External Summaries
Review of Ultimate Guide to Local Business Marketing by Small Biz Trends
Interview with Author of Ultimate Guide to Local Business Marketing by Word Stream
Review of Ultimate Guide to Local Business Marketing by Darren Ingram
Buy Ultimate Guide to Local Business Marketing on Amazon
Summary of Ultimate Guide to Local Business Marketing by Blinkist Freemium