Pitch Anything: an Innovative Method for Presenting, Persuading, and Winning the Deal
About This Book:
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million–and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, “Pitch Anything “will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art–it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
“Pitch Anything” introduces the exclusive STRONG method of pitching, which can be put to use immediately:
- Setting the Frame
- Telling the Story
- Revealing the Intrigue
- Offering the Prize
- Nailing the Hookpoint
- Getting a Decision
One truly great pitch can improve your career, make you a lot of money–and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
Apply the tactics and strategies outlined in “Pitch Anything” to engage and persuade your audience–and you’ll have more funding and support than you ever thought possible
About the Author:
With securities markets experience in capital raising advisory leadership, Oren is Director of Capital Markets at investment bank Intersection Capital where he manages its capital raising platform (retail and wholesale distribution), business and product development. Oren co-developed and oversees Intersection Capital’s flagship product, Velocity™.
From 2003-2008 as he applied his pioneering approaches to raising capital and incorporating neuroscience into the capital markets programs, Oren raised over $400 million of investor capital from high net-worth individuals and financial institutions.
Oren is a member of Geyser Holding’s investment committee where he has been a principal since 2006. During its growth he was responsible for sales, marketing, branding, product development, and business development. Previously, he was a venture analyst and partner at several mid-sized investment funds.
Information pulled from Amazon product page.
External Summaries
Review of Pitch Anything by AdAge
Summary of Pitch Anything by Blinkist Freemium
Summary of Pitch Anything by Get Abstract Freemium
Summary of Pitch Anything by Actionable Books Free