I Want to Build a Product
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- Prepare
Customer Obsession
3 hrs
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- Prepare
Data, Not Assumptions (Dna)
3 hrs
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- Prepare
Learning Mindset
3 hrs
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- Plan
Customer
3 hrs
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- Plan
Competition
3 hrs
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- Plan
Market
3 hrs
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- Plan
Corollaries
3 hrs
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- Tools
Product Management
3 hrs
Customer Obsession
Customers are the foundation of every business. To ensure you succeed, in this section, you will explore customer-focus versus shareholder-focus.
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In this training, you will
- Learn the difference between the customer-focus and shareholder-focus.
- Deep dive into Amazon’s customer obsession that made them one of the most successful companies in human history.
- Explore how Bonobos, Warby Parker and Casper used customer obsession to differentiate and scale
Skills That Will Be Explored
- Customer Obsession
- Customer Focus
- Innovator’s DNA = Data, Not Assumptions
- Deeper understanding of Amazon's success
Data, Not Assumptions (Dna)
Customer data is the fuel for the most modern, successful, valuable, scalable and fastest growing businesses: Amazon, Apple, Facebook, Google (Alphabet) and Microsoft.
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In this training, you will
- Learn the Innovator’s Mindset of “Data, Not Assumptions”.
- Learn the extremely valuable lesson that data and credibility are extremely valuable, and correlated.
- Learn the role of data in increasing your chances of success as an entrepreneur, executive, employee, student and human.
- Learn how Big Tech uses data to accelerate their growth and reduce risk by diversifying, deepening and fortifying their knowledge of the customer.
- Review the role data will play as you walk through HowDo’s innovation process.
- Learn when you achieve “data saturation”.
Skills That Will Be Explored
- Innovator’s Mindset
- Credibility
- Discipline
- Resilience
- Growth Mindset
Learning Mindset
To succeed in innovation, you must adopt a growth mindset and prepare yourself to learn. To help you build the right mindset, you will explore some of the barriers to learning and how you can work to overcome them.
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In this training, you will
- Learn the importance of continuous learning
- Learn that learning is a marathon, not a sprint
- Learn that the knowledge you gain from learning is the foundation of any success you hope to achieve
- Research how continuous learning is the foundation of Big Tech’s success
- Review the barriers that prevent us from learning
- Explore some mental models that you can use to overcome barriers to learning
- Explore activities that you can engage in to optimize your learning
Skills That Will Be Explored
- Learning Mindset
- Continuous Learning
- Knowledge Matrix
- Beginner's Mind
Customer
You will dive deep into your customer to increase the chances of your business’ success while reducing the risk of your new idea.
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In this training, you will
- Develop a deep, accurate and precise understanding of your customer.
- Learn how to use secondary research to generally understand your customer.
- Learn how to use qualitative and quantitative research to precisely understand your customer.
- Learn who the customer thinks your competitors are
- Learn how to choose your customer
Skills That Will Be Explored
- Customer Obsession
- Documenting what you learn
- Finding and interpreting 3rd party data
- Communicating with customers
- Qualitative customer research
- Quantitative customer research
- Focus
- Attention to detail
- Listening to the customer
- Removing yourself from the solution
Competition
You will deep dive into the competitive landscape to understand how your competition is currently winning,
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In this training, you will
- Develop a deep, accurate and precise understanding of your competition.
- Learn how to use secondary research to generally understand your competition.
- Learn how to use qualitative and quantitative research to precisely understand your competition.
- Learn how to use qualitative and quantitative research to precisely understand your competitor’s customer.
- Identify the type of competitors you are facing and their respective capabilities, strengths and weaknesses.
- Determine in which markets your solution will operate so that you can effectively analyze the market in the next step.
Skills That Will Be Explored
- Competitive analysis
- Customer obsession
- Finding and interpreting 3rd party data
- Documenting what you learn
- Identifying alternative and substitutes
- Communicating with competitor employees
- Qualitative competitor research
- Quantitative competitor research
- Focus
- Attention to detail
- Listening to the competition
- Removing yourself from the solution
Market
Together we will develop a precise understanding of your market(s) and its dynamics. This will allow you to make an informed decision on any possible business opportunities.
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In this training, you will
- Develop a thorough understanding of the market(s) where you can compete in and its dynamics.
- Reflect on how to assess a business opportunity within a market.
- Challenge the sources’ credibility (from primary and secondary research) and their assumptions on the market analysis data.
Skills That Will Be Explored
- Customer Obsession
- Competitive Analysis
- Finding and interpreting 3rd party data
- Documenting what you learn
- Identifying alternative and substitutes
- Communicating with competitor employees
- Qualitative competitor research
- Quantitative competitor research
- Focus
- Attention to detail
- Listening to the competition
- Listening to the customer
- Removing yourself from the solution
Corollaries
You will explore what corollaries may exist for your new idea. A corollary is a solution that already exists in the market that has already been addressed and solved by someone else.
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In this training, you will
- Use your understanding of your customer, competitor and market to identify and leverage corollaries that accelerate the discovery of preexisting solutions to the problem you are looking to solve.
- Explore the benefits of the 10x employee who has solved your problem before.
Skills That Will Be Explored
- Identifying corollaries
- Learning from corollaries
- The 10x employee
- Removing yourself from the solution
Product Management
You will learn best-practice for building products that customers love, with a focus on digital products. You will walk through the product lifecycle, including: ideation, prototyping, testing, building, finding product-market fit, communicating the launch and pivoting.
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In this training, you will
- Learn best-practice for building products that customers love, with a focus on digital products.
- Walk through the product lifecycle, including: ideation, prototyping, testing, building, finding product-market fit, communicating the launch and pivoting.
- Explore examples of how Amazon, Google, Apple, Basecamp and Fog Creek made their product teams.
Skills That Will Be Explored
- Product Management
- Customer-First Design Thinking
- Lean
- Prototyping
- Testing
- Guerilla testing
- Building using agile
- Product-market fit
- Pivoting