The Ten Faces of Innovation: Ideo’s Strategies for Beating the Devil’s Advocate and Driving Creativity Throughout Your Organization
About This Book:
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil’s advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO’s thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
About the Author:
Tom Kelley is general manager of IDEO, the world’s leading design consultancy specializing in product development and innovation. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm, as it has grown from twenty designers to a staff of over three hundred. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside IDEO clients and designers, as part of the firm’s brainstorming and prototyping efforts.
Information pulled from Amazon product page.
External Summaries
Review of The Ten Faces of Innovation by Publishers Weekly
Review of The Ten Faces of Innovation by Idealog
Buy The Ten Faces of Innovation on Amazon
Summary of The Ten Faces of Innovation by Get Abstract Freemium
Summary of The Ten Faces of Innovation by Actionable Books Free
Introduction of The Ten Faces of Innovation by The Ten Faces of Innovation Free
Excerpt of The Ten Faces of Innovation by Fast Company Free
Summary of The Ten Faces of Innovation by Soundview Executive Book Summaries Free