Inspiré : comment créer des produits que les clients adorent

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Inspiré : comment créer des produits que les clients adorent

À propos de ce livre :

Why do some products make the leap to greatness while others donot? Creating inspiring products begins with discovering a productthat is valuable, usable, and feasible. If you can not do this,then it s not worth building anything. – How do you decide which product opportunities to pursue? – How do you get evidence that the product you are going to askyour engineering team to build will be successful? – How do you identify the minimal possible product that will besuccessful? – How do you manage the often conflicting demands of companyexecs, customers, sales, marketing, engineering, design, andmore? – How can you adapt Agile methods for commercial productenvironments? Product management expert Marty Cagan answers these questionsand hundreds more as he shares lessons learned, techniques, andbest practices from working for and with some of the mostsuccessful companies in the high-tech industry. You will find thatthere s a very big difference between how the very best companiescreate products and all the rest.

A propos de l'auteur:

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe

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