Moteurs de croissance des startups : études de cas sur la façon dont les startups les plus performantes d'aujourd'hui débloquent une croissance extraordinaire

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Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

À propos de ce livre :

Today’s fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.

So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.

Case studies included are:

Uber
Snapchat
Square
Upworthy
Yelp
GitHub
Hubspot
Evernote
LinkedIn
Belly

Each case study shows you the specific strategies (we call them “growth engines”) that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won’t find a more detailed look at how startups achieve growth than through these case studies.

A propos de l'auteur:

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term “growth hacker” in 2010 and is the producer of the GrowthHackers Conference.

Morgan Brown is a growth product manager at Facebook and a startup marketing veteran with more than 15 years helping early stage companies find traction and breakout growth. With his MBA from the startup school of hard knocks, and a passion for uncovering what makes some companies grow and others fizzle, Morgan puts his expertise in digital marketing to work for businesses of all kinds. When he’s not helping companies grow, he loves to spend time with his wife, Erika, and kids, Banks (10) and Audrey Grace (9), read, travel and cheer for the New York Mets.

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