Le chef de produit phénoménal : le guide du chef de produit pour la réussite, la satisfaction au travail et l'accélération de carrière
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The Phenomenal Product Manager: the Product Manager’s Guide to Success, Job Satisfaction and Career Acceleration
À propos de ce livre :
Product management is one of the most dynamic and exciting careers around. Yet many product managers find themselves frustrated because of the unique challenges it presents. There are many books on the mechanics and core principles of product management, such as how to gather and write requirements, build roadmaps and perform other tasks. But there is no book that tells you the rest of the story — the strategies, tactics and techniques that will turn you into a great product manager. ‘The Phenomenal Product Manager’ goes beyond the basics and teaches you how to work more effectively with your teams, how to influence when you have no formal authority, how to get the most important work done in less time and how to manage and accelerate your career. Based on the author’s twenty years of product management experience as well as perspectives from the world’s leading product management experts, ‘The Phenomenal Product Manager’ is a must-read for every product manager who wants to be more successful and enjoy their job more.
A propos de l'auteur:
Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group (https://280group.com), author of five best-selling Product Management books and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.
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