قم بتثبيته ثم قم بتوسيع نطاقه: دليل رواد الأعمال لإنشاء وإدارة الابتكار الخارق
Nail It Then Scale It
حول هذا الكتاب:
Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the “right things,” but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.
نبذة عن الكاتب:
Nathan R Furr: Professor of innovation and entrepreneurship at Brigham Young University (ranked top five in entrepreneurship education), and a visiting scholar at INSEAD and ESSEC, Furr is a recognized expert in the fields of innovation and entrepreneurship. His forthcoming book, “The Innovator’s Method” (Harvard Business Review Press, September 2014) combines the two, bringing the radical “lean start-up” approach to innovation into established organizations. His previous book, “Nail It Then Scale It” (NISI Institute, 2011), underscores that the seeds to entrepreneurial success are sown before you build anything.
Paul Ahlstrom: Paul Ahlstrom is Managing Director and co-founder of Alta Ventures and Alta Growth Capital. Through these and prior funds, he’s raised over $900M in capital under management and has participated on the investment committee for more than 100 ventures capital, seed and growth equity investments. Paul co-authored the 2012 book Nail It, Then Scale It, a hands-on manual for entrepreneurs and created the Big Idea Canvas and Big Idea Accelerator: printed and online tools for entrepreneurs to vet and develop their startup ideas. Prior to his experience as an investor, he lived on the other side of the aisle as an entrepreneur for many years. His startup Knowlix Corporation was purchased by Peregrine Systems, which was then acquired by Hewlett-Packard. Paul recently launched Alta Ventures II, an early-stage venture capital firm focused on creating knowledge economy jobs throughout Latin America and the Caribbean.
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