La economía de la membresía: encuentre a sus superusuarios, domine la transacción para siempre y genere ingresos recurrentes

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La economía de la membresía: encuentre a sus superusuarios, domine la transacción para siempre y genere ingresos recurrentes

Sobre este libro:

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you’ve ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, Twitter – you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

THE MEMBERSHIP ECONOMY argues that we are now moving away from ownership, but we still want the benefits that come with access. “As individuals grow frustrated with the burdens of owning, caring for and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community.”

The membership-based business is a problem-solver for both businesses and individuals. It spares people from the duties of ownership, and provides a feeling of commonality and affiliation. For businesses, it offers the opportunity to create a “forever customer” who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships, and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately, it provides the cache’ of belonging.

Sobre el Autor:

Robbie Kellman Baxter created the popular business term “Membership Economy”. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.

Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal. Her book, The Membership Economy, was one of Inc. Magazine’s Top 5 Marketing books of 2015.

She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.

Información extraída de Página de producto de Amazon.